BAB-a New Ecommerce Mode in China

Information service business becomes the predominant industry in 21st century, and eCommerce which has become the focus that all countries and large corporation compete for is being improved and perfected ceaselessly. Since China is very different from the west in social structure and culture characteristic, B2B develops slowly in China [1,2]. In order to extend ecommerce more smoothly and successfully in China, the important factor is the reorientation and reorganization of the middle link in the actual circumstance of China. BAB business mode made up the bottleneck problem that restraint China’s ECommerce development in a certain extent and match the currently environment of China. The existence and participation of intermediary will reduce risk and improve the business efficiency of eCommerce market consumedly.